Set Up Google AdWords

1.   Go to Google AdWords and sign in with a Google Account

2.   Set time zone and currency type

3.   Be sure to select time zone carefully, it can not be changed once set!

4.   Create first ad campaign

5.   In the upper right hand corner is the customer number. Write this down and keep it in a  
safe place for future reference.

6.   Follow the step by step instructions on the left side.

7.   Select target advertising location (typically by zip code) and select “add”

8.   Select a daily budget for advertising. Typical start ranges are from $1 to $5 per day.

9.   It’s a good idea to have your business phone number (at a minimum) show up with your
      add.

10.  Determine the type of ad to be created and follow the instructions. For text only ads, fill in
      the required fields.

11.   An example of the ad will be created on the right as the fields are filled in. Make sure
       everything is exactly as you would want to see it on the internet.

12.   Select keywords that will trigger ad production when people search for things relevant to
       your business. Google states that most businesses find only 5-20 keyword phrases
       bring results to their business. However, it is possible to have up to 50,000 keywords
       associated with an ad campaign.

13.   Once all settings are complete for the AdWords campaign, complete the billing
information section.

Important things to remember. An advertising campaign can run anywhere from $30 to thousands per month, all depending on the company budget. The campaign settings in AdWords can always be changed or modified at any time; There is no “set in stone” configuration. The company is only charged when the ads are clicked on so it is good to be methodical about the advertising and the settings to target their selective service area and relevant words to the services the company provides.